Victrix Limited - New Website
Victrix produce incredibly detailed miniatures ranging from Napoleonic soldiers to WWII aircraft. With a loyal, rapidly expanding following it was time to move to an established ecommerce platform.
Taking on the re-design and migration of Victrix Limited was a bit of a turn up for Outsrc. As a self-confessed model geek James was in his element putting together an ecommerce website that focused on entirely on selling miniatures.
www.victrixlimited.com is a gold mine of information for fans of Napoleonic infantry, Roman soldiers and WWII planes and armoured vehicles. Packed with 'how to' demonstrations of figurine painting as well as blog entries, detailed game rules in multiple languages and great deals on multi-buy packages the site is a real authority on 28mm and 54mm hard plastic figures.
Built on a customised responsive web template the new website incorporates social media streams, image slideshows and great, easy to use product and checkout pages. Related items and product filters are incorporated to help customers find exactly what they're looking for quickly and easily.
With a loyal and well established online following Victrix were eager to maintain and improve on their online newsletter system. Using their old system required that email subscribers were manually captured and uploaded to the third-party newsletter platform Constant Contact. In order to minimise the workload and data loss, and to improve accuracy, an automated sign up form was built into the new Shopify platform, meaning that subscribers would now automatically join the newsletter list without the need for lengthy CSV exports and copy and paste.
As well as the UK Victrix also sells goods across the world, with loyal followers in Europe, Australia, the United States and Japan, so it was imperative that their new sales platform could handle the complex shipping requirements that this required. Allied to this we added a great feature to improve the accessibility of the site for foreign users by building in a currency converter. Shoppers can now view prices across the site in their chosen currency. Payments are always processed in GBP Sterling in order to avoid complications.
Another great feature of the new website is the ability to purchase multiple products at a discounted price through the integration of a third party app by Bold Apps. Customers can now take advantage of better discounts by buying more items. The overall discount increases with each qualifying item they add to the basket.
Victrix 28mm & 54mm Hard Plastic Miniatures
Phone: 00 44 (0)1539 724415