International School of Mountaineering - New Website
ISM, the International School of Mountaineering, teamed up with Outsrc to deliver a fresh new website, full of added features, to launch in conjunction with their re-brand.
Long-established mountaineering school, the ISM, was founded in 1965 by the late John Harlin and stands today as an ever-present pillar of the outdoor training industry. Together with their traditional mountaineering, skiing and ice climbing skills courses ISM also offer guided treks and expeditions to far-flung areas such as the Tien Shan mountains on the border between China and Kyrgyzstan, Greenland and the Andes.
Although boasting great content, jam-packed full of wonderful information on their skills courses, venues and tuition, the preceding ISM website lacked the look, features and feel of a modern website and so it was down to Outsrc to provide a new offering.
Firstly, the new logo and brand colours (designed by Mountain Creative) were incorporated into new responsive templates - built to work across any smartphone and tablet device - before the site's new structure was put together using the flexible Craft CMS (content management system). Finally, all of the content and images from the old site were moved across to the new structure. Due to the amount of information available it was decided to use an 'accordion' feature on the course detail pages, which would allow users to expand and collapse key information points without having to scroll and trawl down an endless page.
The new site also features a great new way to see how the various courses are structured to promote progression from beginner (Level 1) through to experienced (Level 4), as well as offering users the ability to view course dates and prices before submitting a booking via the online booking system.
Phone: +44 1539 721561