Daleswear Outdoors Gets the Responsive Treatment
Having seen traffic from mobile and tablet grow and grow over the years, Daleswear Outdoors were eager to present customers across all platforms with a friendly, intuitive and consistent experience.
It's no secret that responsive web design has made getting your goods and services in front of customers that much cheaper and easier, when compared to building a site for each individual platform. We covered this in a recent article on the benefits of responsive web development.
Long-term customer, Daleswear Outdoors - based in Ingleton - already had a phenomenal ecommerce offering, having developed user-friendly features such as a simple to use navigation, 0% finance options, great discounts and first-class service. What they were missing from the mix was the ability to effectively reach and service their existing customers on portable devices.
To manage costs and keep disruption to a minimum the templates for this ColdFusion site were redeveloped to maintain the look, feel and ease of use already associated with the website; giving breakpoints to the key elements and enabling continuous scaling across any mobile device type or size.
Try out the new fully responsive Daleswear website for yourself.